November 6, 2009...9:00 am

The Balm PLUMP Your Pucker

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plump it up!Ladies love big lips. And if you weren’t born with it, fake it!

Here’s the issue: traditionally, lip-plumping glosses hurt. They sting the lips, tricking them into thinking they’re bigger than they actually are. This is due to increased circulation in the lips; blood flow rushes to the smoocher when a tingling sensation (embedded in the plumper) is detected, making your lips look larger. Although I am a huge supporter of sacrificing comfort for beauty (you should see my shoe collection!), burning the hell out of my lips in an effort to make them look inflated just isn’t my thing.

Enter The Balm’s Plump Your Pucker ($15), the line’s original tried-and-true product that truly plumps lips painlessly. This gloss has been around for years, and there’s a reason: it works! The sensation on lips is minty, not tingly, and miles away from painful. Lips get a sheer shot of color as they plump up, making your pucker look pillowy. And the colors are actually flattering! Sheer nudes, pinks and cherry reds all bathe your lips in slightly shimmery, see-through color and tons of shine.

Angelina Jolie, watch out.

Philly gals: In honor of First Friday tonight (11.6.09), superfab and superpink Old City boutique Smak Parlour is hosting a launch party for The Balm, which is now be available in the shop. Free makeovers from 5-8pm. Shop, sip champagne, and primp! (Really, what could be better?) If you’ve never been to Smak, you’re in for a treat; this place is girly paradise, and I promise you won’t walk out without a sparkly new purchase.

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